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Back to School, With Too Much on Our Shoulders
Back-to-school should be a season of joy—new classrooms, new friends, new discoveries. But too often in America, it also means lockdown drills and lingering fear. Even as we face these hard truths, we can give our kids what they deserve: safety, community, and the freedom to just be children.
Read NowExpert Knowledge
Check out our qualified experts weighing in on ParentCo. categories.

Dr. Aimee Ketchum, OTD, OTR/L
Aimee is a doctor of pediatric occupational therapy and newborn massage instructor with over 20 years of experience. She’s the Creator of STEM Starts Now and founder of Aimee’s Babies, LLC.

Allison Jandu
As founder of Potty Training Consultant, Allison has created an entire community for parents to come together without judgment, ask the hard questions, and get evidence-based facts that drive potty success.

Sarah Bossio
Sarah Bossio is the owner and lead sleep expert of Your Zen Baby Sleep. She works with exhausted parents of children ages 0-8 years old to establish peaceful bedtimes and teach them to sleep through the night.

Rochelle Wainer, Ph. D.
Rochelle is an award-winning expert on early childhood development, bringing more than 25 years of experience working across different countries, industries, retailers, and brands.

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Blog posts

Classroom Safety Skills Every Child Should Know Before Kindergarten
Safety in the classroom is more than avoiding accidents. When children understand how to care for themselves and others, they show up confident and prepared.

Finding Time for Your Own Rest As a New Parent
Sleep is at a premium for newborn parents. If you’re getting less than five hours of rest, you’re not alone — other moms and dads feel your pain.

How to Model Healthy Rest Habits for Your Kids
While nightly rest can be an uphill battle, setting good examples can make it easier. Here are eight strategies to model healthy rest habits for your children.

Food As Language: Raising a Kid Between Borders
Parenting outside the U.S. holds up a mirror. You start to see what you once took for granted back home and how much Americans might learn from other cultures.

You're Not Overthinking It: Why Childcare Decisions Feel So Hard (And 3 Ways to Make Them Easier)
Here are 3 tips to help you make a decision you won't regret, centered around the 3 components of every decisions: objectives, options, and information.

What To Do When Sleep Is Not an Option
When you're running a sleep deficit, you need a surplus in the other areas of your well-being to balance it out. Here are some ways to get through.